The development of men's fashion in the past few years has been exponential, with a variety of new designers and brands coming into the marketplace and disrupting the already established players that had enjoyed something of a monopoly. Where niche clothing was once the preserve of those rich enough to be able to afford bespoke tailors, it is now a mainstay of many High Street shops. The days where people were distinguished by their association to a particular style or aesthetic tribe are rapidly fading with the emergence of styles and designers that are as varied and eclectic as the type of people who are wearing them. Whatever your particular style peccadillo or characteristic, there will be a designer or range of clothing suitable for you. This is most dramatically illustrated by the number of brands that have developed around cultural and lifestyle choices. Billionaire Boys Club, for example, is a niche brand that embraces the values and aesthetic of East Coast rappers and grime musicians and although its appeal might be universal, it has a particular genesis and set of values which are associated with a comparatively small section of society.
Nevertheless, Billionaire Boys Club, like many similar brands, is a modern success story and has gone from strength to strength despite the fact it might lack mainstream appeal. This is largely due to the increasing purchasing power of young teenagers. In the past, this demographic of society were largely overlooked by marketers and salespeople as it was assumed that control over what they wore was dictated by parents. But with the rise of the web, younger adolescents and teenagers are heading online to see what brands like Billionaire Boys Club and Dr Denim are offering. Their parents, armed with the knowledge that they're getting a much better deal online than they would on the High Street, are often happy to let them buy their own clothes and can help in the process by sitting alongside them.
Indeed, many children have a considerably more informed view of fashion than their parents did at a similar age. Today's children are engaged in a global electronic village which means that they have access to styles, views and movements from all over the world. Once we had only the radio and television to keep us updated, but now the ubiquity of smart phones, laptops and tablet computers means that the children of today are engaged in a global fashion movement that is truly universal. About the Author
Author Claire Hunter recommends checking out the latest from the brand.
No comments:
Post a Comment